The visual: Two boys are fighting over who is going to try the cereal while pushing the cereal bowl back and forth in front of them.
Neither of them want to try the heathy cereal until one of the boys comes up with the idea to have
their little brother eat the cereal first.
In the commercial the little brother eats the life cereal and
mikey likes it. Well it must be good then if mikey likes it cause he hates every thing.
That gets you to wonder what the cereal taste like. The two boys are shocked he is eating it so of course they will now eat try the cereal too.
The meaning of the commercial is to get parents and kids to like the commercial. Most or all kids want sugar cereals. Since this commercial has kids doing the acting and making the statement that the little brother will not eat it cause he hate everything but mikey eats the cereal and likes it sells the cereal to parents too because parents have problems with kids eating whats good for them.
The voice-over tells the parents this cereal is good for your kids and they will like eating heathy food for breakfast.
Target consumer: Is kids around 8 years old and also parents who have to fight with their kids that eat the sugar cereals and will not try heathy cereal. This ad will get the parents to buy the cereal because they can say mikey likes it and he hates every thing. The commercial is targeted toward parents and kids.
Product Benefits: Are heathy morning breakfast cereal choice and a great snack to put into plastic bags for a snack with out the milk because it still is great tasting cereal without milk. The box has the big word life on the cereal box in bold colors and the box has mikey eating the cereal on the front of the box to remind the kids and parents of the commercial on t.v(That was it had after the commercial was seen on TV.
Consumer benefits: Well, as mentioned before since parents do the most of the buying its a heathy food to feed your kids or any one. It is a great teasting cereal. Kids benifit is that they can relate to a commercial and say they like it just like mikey. The kids and people who eat the cereal will be eating heathy
The tone of the ad: Was shock at first, then surprise and excitement. The tone of surprise was two kids fighting over and who was going to eat what was in the cereal bowl and who was going to try it first. Then the next tone was surprise because they got their little brother to eat the cereal. The final tone the excitement was just getting to the store to buy the cereal and trying the cereal at home to see if you liked it too.
Yes, The cereal is great and still is sold in some stores today.
Visual Description: The commercial begins with a man and a woman about to go on a blind date. The man starts to explain how he has never been on one before, while the woman states she does this all the time. He opens the car door letting her to her seat. As he goes around the car to get on the drivers side she passes gas quickly without him noticing. As he gets in the car he lets out a sigh motioning to the back seat and asking her if she has met his friends who will join them on their date. With a mortified look on her face she settles in her seat. One of the man’s friends who are sitting in the back seat and with a disgusted look states that yes indeed they have met. The description of the beepers service flashes across the screen reading their deals. Finally it flashes back to the scene and the man asks the woman if she felt the connection. The friend in the back replies that she definitely felt it!
Meaning of Ad: The ad gives humor in an unexpected way. By presenting the audience with a mortifying situation it gives you a sense of empathy for the girl, while at the same time laughing at her expense. This causes the audience to feel light hearted and open towards the company whom which is presenting the ad. Along with a justification as to what is stupid and what is smart, they reinstate that signing up for this company’s alphanumeric paging service plan is what they call smart.
Target Consumer: This ad targets a middle class Caucasian consumer from the ages of 25-40. It is geared towards a working and dating individual who can relate to this situation. Having their target audience as well become their customer is their ultimate goal.
Product Benefit: The company offers a great deal of $7.99 a month for alphanumeric paging service.
Consumer Benefit: It is an easy and affordable service for those who use beepers. Whether it may be for personal or a working environment they can offer a great package with a great price makingProxy-Connection: keep-alive Cache-Control: max-age=0
our life easier.
Tone and Voice: The ad presents a humorous tone that brings a connection to the audience. It allows one to reminisce on their own dating stories and to draw a connection with the brand. It leaves you with the lingering question to call and inquire as to what this company’s great deal is about.
Visual Description: The commercial begins with a man and a woman about to go on a blind date. The man starts to explain how he has never been on one before, while the woman states she does this all the time. He opens the car door letting her to her seat. As he goes around the car to get on the drivers side she passes gas quickly without him noticing. As he gets in the car he lets out a sigh motioning to the back seat and asking her if she has met his friends who will join them on their date. With a mortified look on her face she settles in her seat. One of the man’s friends who are sitting in the back seat and with a disgusted look states that yes indeed they have met. The description of the beepers service flashes across the screen reading their deals. Finally it flashes back to the scene and the man asks the woman if she felt the connection. The friend in the back replies that she definitely felt it!
Meaning of Ad: The ad gives humor in an unexpected way. By presenting the audience with a mortifying situation it gives you a sense of empathy for the girl, while at the same time laughing at her expense. This causes the audience to feel light hearted and open towards the company whom which is presenting the ad. Along with a justification as to what is stupid and what is smart, they reinstate that signing up for this company’s alphanumeric paging service plan is what they call smart.
Target Consumer: This ad targets a middle class Caucasian consumer from the ages of 25-40. It is geared towards a working and dating individual who can relate to this situation. Having their target audience as well become their customer is their ultimate goal.
Product Benefit: The company offers a great deal of $7.99 a month for alphanumeric paging service.
Consumer Benefit: It is an easy and affordable service for those who use beepers. Whether it may be for personal or a working environment they can offer a great package with a great price making your life easierProxy-Connection: keep-alive Cache-Control: max-age=0
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Tone and Voice: The ad presents a humorous tone that brings a connection to the audience. It allows one to reminisce on their own dating stories and to draw a connection with the brand. It leaves you with the lingering question to call and inquire as to what this company’s great deal is about.
Visual Description: The commercial begins with a man and a woman about to go on a blind date. The man starts to explain how he has never been on one before, while the woman states she does this all the time. He opens the car door letting her to her seat. As he goes around the car to get on the drivers side she passes gas quickly without him noticing. As he gets in the car he lets out a sigh motioning to the back seat and asking her if she has met his friends who will join them on their date. With a mortified look on her face she settles in her seat. One of the man’s friends who are sitting in the back seat and with a disgusted look states that yes indeed they have met. The description of the beepers service flashes across the screen reading their deals. Finally it flashes back to the scene and the man asks the woman if she felt the connection. The friend in the back replies that she definitely felt it!
Meaning of Ad: The ad gives humor in an unexpected way. By presenting the audience with a mortifying situation it gives you a sense of empathy for the girl, while at the same time laughing at her expense. This causes the audience to feel light hearted and open towards the company whom which is presenting the ad. Along with a justification as to what is stupid and what is smart, they reinstate that signing up for this company’s alphanumeric paging service plan is what they call smart.
Target Consumer: This ad targets a middle class Caucasian consumer from the ages of 25-40. It is geared towards a working and dating individual who can relate to this situation. Having their target audience as well become their customer is their ultimate goal.
Product Benefit: The company offers a great deal of $7.99 a month for alphanumeric paging service.
Consumer Benefit: It is an easy and affordable service for those who use beepers. Whether it may be for personal or a working environment they can offer a great package with a great price makingProxy-Connection: keep-alive Cache-Control: max-age=0
our life easier.
Tone and Voice: The ad presents a humorous tone that brings a connection to the audience. It allows one to reminisce on their own dating stories and to draw a connection with the brand. It leaves you with the lingering question to call and inquire as to what this company’s great deal is about.
Sunday, April 26, 2009
Visual description: This commercial takes place in the kitchen at a family’s home. The dad seems as though he has just gotten home from the gym and his daughters’ begin questioning him on his internet dating activity. The first daughter is on the phone with her friend and says, “Daisy wants to know how your internet dating is going”, the daughter then explains to her dad that with T-mobile unlimited minutes to your faves things come up. The dad reacts by telling his kids “just because we have unlimited minutes doesn’t mean that you have to tell everyone, everything.” The next daughter proceeds to tell him that she told her friends’ grandma that he was available. The youngster daughter then tells the dad that the friends’ grandma thinks he is” super delicious”, the dad then pauses for a second and then says,” what does she look like”.
Meaning of Ad: This Advertisement is a clear exaggeration of “over sharing.” T-mobile is promoting their unlimited minutes to family and favorites plan. This commercial is showing consumers in a comical way that the kids have so many minutes they are talking to their friends about their dads’ personal life and trying to set him up on dates.
Target Consumer: This target audience for this particular T-mobile commercial is families. T-mobile is promoting their unlimited minutes to family and favorites plan. It is a commercial that parents and teenagers can not only laugh at, but also relate to.
Product Benefit: With this new plan from T-mobile, not only do you get unlimited minutes to your family but each individual family members gets unlimited minutes to their favorites as well.
Consumer Benefit: With the unlimited minutes to your family and favorites not only can parents make sure that they have unlimited minutes to their kids, but also their kids can have unlimited minutes to their favorites.
Tone and Voice: The tone of this commercial is humorous. They have clearly exaggerated on the fact that with this unlimited minutes plan you can tell everyone, everything.
Visual description: The commercial is filmed at a drive-through theater and begins by showing a scene from a romantic movie to set the mood of the commercial. They show a young couple sitting in a car and guy reaches over to unbutton his girlfriend's shirt. She grins giving him the okay to keep going. When the shirt is unbuttoned he reaches back to unhook her bra; the bra bursts open and two coca-cola zero's pop out. His girlfriend had stuffed her bra with two coke zero's. He's surprised by what he sees and seems to be confused yet amazed. At the end of the commercial, although the guy was given an unexpected surprise by his girlfriend, it does not stop him from cracking the two sodas open and pouring them in to his mouth (which he seems to really be enjoying).
Meaning of the ad: The coke zero represents both a young woman's secret and a new surprise to young men. At the end of the commercial is says, "the same coca-cola as always, with zero sugar," leading to the idea that this is a young woman's new secret, she can drink coke without feeling guilty or having to hide that she is breaking her diet. Its almost saying it gives a young woman what shes been missing in her life (if you want to really look in to the message of her using the coke zero to stuff her bra). On the other hand, with men, it's a new surprise that although it is a diet soda, men can enjoy it and get the same "satisfaction" as the original from it. The commercial says it, "its what they didn't expect."
Target consumer: The focus seems to be placed on both consumers who are loyal to coca-cola brand and do not drink it because they are health conscious. The commercial starts off with a scene at a drive-in theater with a black and white movie (targeting an older generation), it then shows a young couple as the actors , the humor behind it is also geared more towards a younger audience. At the end of the commercial is says, "the same coca-cola as always," meaning, that it is also targeting consumers who are already familiar with the taste of coke.
Product Benefit: The traditional taste of coca-cola was not jeopardized due to the absence of sugar. The taste of coke remains the same.
Consumer Benefit: The taste that people love is still there but now it is there in a healthier form for those who are health conscious. Women can drink it without feeling guilty and men can enjoy it even though it is a diet soda. Its just a healthier form of coke, consumers wont taste the difference.
Tone and Voice: The commercial starts off with a romantic tone but takes a sudden twist into a humorous tone. Its funny and the message is clear for both men and women.It is intended to be what the viewer didn't expect (carries on the idea that coke zero is what the consumer didn't expect).
Visual description: The commercial begins with a rural scene and a man sitting on a horse. Then a small man riding a small horse (Pony) passes in front of him herding cows. But there not regular cows, they are mini cows. Not mini like a baby cow, mini like a full grown adult cow shrunken down a few sizes. The small man continues herding his cattle as the commercial progress; two scenes are shown to stress the size of the characters in the commercial. First the little man on the horse salutes the camera the camera as he is standing next to a dog that he is only slightly taller than. Then one of the “mini cows” is shown next to a gofer, a gofer that does not look as small as it should when compared to a cow. There are also English words, to the Spanish song that is playing, scrolling across t the bottom of the screen during the entire commercial. Three mini burgers are shown on the screen and as the song continues to play. The commercial ends with a jack and a bunch of little cowboys around a campfire singing. Then the burgers and Jack in the Box logo is shown.
Meaning of the ad: This ad was basically an unrealistic explanation of how Jack and the Box got their new mini burgers. Their mini burgers come from mini cows that are raised by mini cowboys.
Target consumer: The target consumer seems to be people who are already eat Jack in the Box food. The mini burgers are a new addition to the menu, offering more variety but they are not pushing the idea that the mini burgers are the reason to start eating at Jack in the Box
Product Benefit: The burgers are smaller and can now be eaten as more of a snack instead of just as the main course of a meal.
Consumer Benefit: The consumer gains an additional menu option. The burgers are also very tasty. Jack in the Box has consistently introduced new menu options so these new sirloin mini burgers may also make the consumer feel as if there is always something new for them to try so it is not a bad idea to keep coming back to the same fast food place because they won’t get stuck with the same old thing.
Tone and Voice: The tone is humorous and fun. Although the commercial is slightly informative, it serves primarily to entertain and to bring to your attention that Jack in the box now has mini sirloin burgers.
