T-Mobile G1

Visual Description- The Advertisement uses a full white background so that your eyes are not distracted and focused on the phone (G1). Throughout the advertisement the G1 rotates and spins around in different directions to show the viewer all the angels of the phone along with how slim it is. Instead of having someone’s voice narrating the features of the G1, fragment sentences in bold black letters were used. While viewing the advertisement the screen of the G1 would give you a visual of what it can do different menus and features. An example would be when using Google maps you can move the G1 around and view the here you plain to travel to.

Target Market- This Advertisement targets males and females ages 16 to 29. I believe this because the music that is played in the background is appealing to this age group not so much to people that are middle age and older. Also showing that the phone can instant message and has an icon to takes you right to Youtube illustrates two forms of entertainment that 16-29 year olds take part in frequently.

Design and Flow- The way that the black G1 stands out by having a white background is a great design because there is nothing else that can distract the viewers’ eyes. Having the G1's screen slide to show its easy to use keyboard along with moving it around to show its buttons and how slim it is, flowed well visually and along with the music being played.

Consumer Benefit- Having a peace of mind when you are traveling.

Product Benefit- One device that offers almost everything someone would want and need when they are away from home.

Competition- The iPhone is the main competitor of the G1 because of its ability to use Youtube, Google maps, and having an advanced touch screen. Other competitors include phones with entertaining features from AT&T, Verizon Wireless, Sprint, and others Companies.

Verizon: LG Dare

Visual Description: The ad has a solid black background with a black snake in the center surrounding the LG Dare cell phone. There is also a subtle grey V-shaped shadow at the top of the page, which is used as Verizon's logo. Contrasting red and white text is also used for the headline that reads: "DARE you to touch one." The red and white text is also used for Verizon's logo since they are well known for their red and white colors. The use of dark colors and an uncommon model such as a snake, is what makes this ad different form the other ones found in the same magazine.

Target Market: The target market for the phone is male or female of all ethnicities who have higher disposable incomes are between the ages of 18-35. Because the ad was found in Elle, a women's fashion magazine, the target audience can be narrowed down to females or those who like fashion.

Design and Flow: The ad uses a headline that reads:"DARE you to touch one" which presents a challenge to the audience. The word "dare" is in red which brings some emotion and stands out more than any other word. Those who like challenges are more likely to do something if they are told not to do it or if they're dared to. This ad uses that reverse psychology to persuade a purchase without sounding too direct.

Consumer Benefit: By purchasing this phone, the consumer will have access to do just about everything form the palm of thier hands because it has the latest features. The consumer will also have the satisfaction of knowing they took on the dare.

Product Benefit: This phone has the latest features and is so technologically advanced that it's considered a "dare" to own one.

Competition: The iphone or any other cell phone with similar features could be its competition. Any other cell phone provider could be its competiton as well because not only does Verizon want to be known for their phones but for having the best network for their phones.

Coke Zero

Posted by: Allison Autera

Product: Coke Zero

Visual: The billboard is simple with a black background, white font, and two cans of soda. The soda in the background is Coke Classic and the can in the foreground is Coke Zero, putting the focus on Coke Zero. The tagline reads “A Clear Case of Taste Infringement” On the top right of the Coke Zero can it reads “Great Coke Taste, Zero Calories”

Target Market: This product is targeted toward coke drinkers who want a diet drink that tastes like a regular coke. Ultimately, this could be anyone, male or female.

Design and flow: The coke ad uses wit in suggesting that since Coke Zero tastes so much like regular Coke, that Coke Zero is in fact committing infringement on the original taste. The main emphasis is on the word “Taste” to reinforce the same taste idea to the audience. It also uses emotional appeal in the way that most Coke drinkers would prefer a diet soda that mirrors the taste of a regular Coca Cola as there are definite taste differences in Coke Classic and Diet Coke. This ad also goes along with the Coke Zero TV Campaign in which representatives for Coke Classic try to sue Coke Zero for stealing the Coke taste.

The product benefit is also the consumer benefit in that Coke Zero provides the classic Coke taste with fewer calories.

Competition: The obvious competition for Coca Cola is Pepsi Cola. Specifically Diet Pepsi Max which strives to provide the same taste as regular Pepsi with more caffeine and zero calories.

Armstrong Hardwood Floors TV Commercial

To view the ad, copy & paste the following link into your web browser:
http://www.youtube.com/watch?v=crpKtW3iXuk

Product: Armstrong Hardwood Floors

Visual Description – The commercial depicts a family watching a scary movie in their family room. The family dog is also present and, like the family, engrossed in the film. So engrossed, in fact, that when am unexpected scary scene occurs, the dog becomes so frightened that he closes his eyes in fear, pees himself, and then quietly exits the room. The family looks in unison to the mess the dog has left behind but quickly returns to the movie knowing that no damage has been done because they have Armstrong hardwood floors.

Target Market – Homeowners; this commercial, however, specifically targets homeowners with pets.

Design and Flow- The commercial is humorous and exaggerates an everyday household mishap. The tagline “tested to withstand the unexpected” is exemplified in the “unexpected” horror scene and the “unexpected” accident made by the family dog. Emotional and visual appeals are used in the strategy to effectively portray the message. By doing this, the audience is able to relate to the situation and quickly recognize the benefits of having Armstrong hardwood floors in their home.

Consumer benefit – The ability to “live” on your floors and make light of everyday accidents.

Product benefit- Although the implied product benefit is added home value and home beautification, the commercial focuses on the easy cleaning and durability benefits of the product.

Competition – Numerous hardwood brands that are often advertised through hardwood floor supply chains such as Lowes and Home Depot.

Posted by:
Brittany Lawson

Sprite Commercial

The advertisement that I chose was the Sprite pool commercial. The ad shows a group of younger men, (and two women if you look closely), who are tired and dehydrated from playing basketball in an inner city during a summer day. The group of racially integrated men look at each other, while one of them drinks a sprite. Another one of the men, then proceeds to take his shirt off and run into the middle of the court (which becomes a pool) and do a cannonball. The rest of the men all follow and jump into the pool. The people no longer look tired and thirsty, instead they look happy, hydrated and full of energy. At the end of the commercial, there is writing in the water that says "Freedom from Thirst," and a sprite bottle rises to the surface.

The commercial uses emotional and visual appeals in the strategy to effectively portray the message. The connection between water/being wet, and thirst creates an image that everyone in the target can relate to. Along with the image that people who drink sprite are "cool," and love to have fun. Another strategy that Sprite used in the commercial was a racially integrated cast, proving that anyone can drink Sprite.

The target for this commercial is men and women ages 15-30. Active and fun people, that need to quench their thirst and revive their energy.

The competition for Sprite (which is owned by Coke), includes other lemon-lime sodas (Mountain Dew, 7-Up, Sierra Mist, etc.), Dr. Pepper, and Pepsi.

The benefit of drinking Sprite is that you will be able to be "free from thirst," and regain your energy, all while having fun and being "cool." All of this is opposed to drinking cola (Pepsi products) which does not quench your thirst." However, since Sprite is owned by Coke (which also owns Dasani water), the ad only portrays how effective Sprite is at quenching thirst, opposed to attacking other brands or types of drinks.

FreeCreditReport.com "Rock Star"

Visual Description- A scene reminiscent of a “Rock” or “Rap” video. Enters our favorite Garage band from the previous “freecreditreport.com” advertisements, now famous! As the band enjoys the luxuries of being rock stars we find that they are in fact the hired help. The real “Rock Stars” (persons employing there services) send the guys back to work.


Target Market- Youth from 16-25 both male and female. People with an understanding of “Bling” and material wealth in regards to the music industry. People exposed to or interested by the MTV material generation. I would consider this the VIP, Cribs, Las Vegas club generation. Also targeted here would be anyone who has ever been the victim of credit fraud or interested in preventing it.


Design and flow- The ad looks like a rock/rap video, very in touch with youth popular culture. The ad features a catchy short song that complements the visual to deliver the message. The ad’s for “free credit report” have gradually become more complex through their 5 ad’s and all build on the original car ad. The premise in the first ad was built around a song which delivered the message. This TV ad relies more on the visual for delivery.


Consumer benefit – You will not have to woory about credit fraud

Product benefit- Allows you to continue partying like a “Rock Star” uninterrupted. They (Free credit report) know how credit works and they send email alerts and online access (monitor your credit activity).


Competition- “Annual Credit Report” provides access to credit reports much like “free credit report.com”. Annual credit report does not appear to direct its services towards the age demographic that “free credit report does” (age 16-25)


Strategy- It appears that there are no other companies that target the age group targeted in this advertisement. Psychographics and demographics targeted are not generally targeted for products relating to credit fraud.



by,

Josh Christman



-Additional Information gathered on FreeCreditReport.com-
"About FreeCreditReport.comSM
FreeCreditReport.com part of a family of online consumer credit reporting sites belonging to ConsumerInfo.com, Inc., an Experian® company. ConsumerInfo was founded in 1995 to give consumers quick, easy, and inexpensive access to their credit histories. It is now the leading provider of online consumer credit reports, credit scores, credit monitoring, and other credit-related information. Consumer Info provides credit monitoring to its more than 3.1 million members and has delivered more than 20 million credit reports on the web. As part of the Experian family, it continues to grow its membership base and develop innovative products to help consumers better understand their credit." FreeCreditReport.com


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