Visual description: This commercial takes place in the kitchen at a family’s home. The dad seems as though he has just gotten home from the gym and his daughters’ begin questioning him on his internet dating activity. The first daughter is on the phone with her friend and says, “Daisy wants to know how your internet dating is going”, the daughter then explains to her dad that with T-mobile unlimited minutes to your faves things come up. The dad reacts by telling his kids “just because we have unlimited minutes doesn’t mean that you have to tell everyone, everything.” The next daughter proceeds to tell him that she told her friends’ grandma that he was available. The youngster daughter then tells the dad that the friends’ grandma thinks he is” super delicious”, the dad then pauses for a second and then says,” what does she look like”.

Meaning of Ad: This Advertisement is a clear exaggeration of “over sharing.” T-mobile is promoting their unlimited minutes to family and favorites plan. This commercial is showing consumers in a comical way that the kids have so many minutes they are talking to their friends about their dads’ personal life and trying to set him up on dates.

Target Consumer: This target audience for this particular T-mobile commercial is families. T-mobile is promoting their unlimited minutes to family and favorites plan. It is a commercial that parents and teenagers can not only laugh at, but also relate to.

Product Benefit: With this new plan from T-mobile, not only do you get unlimited minutes to your family but each individual family members gets unlimited minutes to their favorites as well.

Consumer Benefit: With the unlimited minutes to your family and favorites not only can parents make sure that they have unlimited minutes to their kids, but also their kids can have unlimited minutes to their favorites.

Tone and Voice: The tone of this commercial is humorous. They have clearly exaggerated on the fact that with this unlimited minutes plan you can tell everyone, everything.