First Date Commercial

Visual Description: The commercial begins with a man and a woman about to go on a blind date. The man starts to explain how he has never been on one before, while the woman states she does this all the time. He opens the car door letting her to her seat. As he goes around the car to get on the drivers side she passes gas quickly without him noticing. As he gets in the car he lets out a sigh motioning to the back seat and asking her if she has met his friends who will join them on their date. With a mortified look on her face she settles in her seat. One of the man’s friends who are sitting in the back seat and with a disgusted look states that yes indeed they have met. The description of the beepers service flashes across the screen reading their deals. Finally it flashes back to the scene and the man asks the woman if she felt the connection. The friend in the back replies that she definitely felt it!

Meaning of Ad:
The ad gives humor in an unexpected way. By presenting the audience with a mortifying situation it gives you a sense of empathy for the girl, while at the same time laughing at her expense. This causes the audience to feel light hearted and open towards the company whom which is presenting the ad. Along with a justification as to what is stupid and what is smart, they reinstate that signing up for this company’s alphanumeric paging service plan is what they call smart.

Target Consumer:
This ad targets a middle class Caucasian consumer from the ages of 25-40. It is geared towards a working and dating individual who can relate to this situation. Having their target audience as well become their customer is their ultimate goal.

Product Benefit:
The company offers a great deal of $7.99 a month for alphanumeric paging service.

Consumer Benefit:
It is an easy and affordable service for those who use beepers. Whether it may be for personal or a working environment they can offer a great package with a great price makingProxy-Connection: keep-alive
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our life easier.

Tone and Voice:
The ad presents a humorous tone that brings a connection to the audience. It allows one to reminisce on their own dating stories and to draw a connection with the brand. It leaves you with the lingering question to call and inquire as to what this company’s great deal is about.