Visual description: This commercial takes place in the kitchen at a family’s home. The dad seems as though he has just gotten home from the gym and his daughters’ begin questioning him on his internet dating activity. The first daughter is on the phone with her friend and says, “Daisy wants to know how your internet dating is going”, the daughter then explains to her dad that with T-mobile unlimited minutes to your faves things come up. The dad reacts by telling his kids “just because we have unlimited minutes doesn’t mean that you have to tell everyone, everything.” The next daughter proceeds to tell him that she told her friends’ grandma that he was available. The youngster daughter then tells the dad that the friends’ grandma thinks he is” super delicious”, the dad then pauses for a second and then says,” what does she look like”.

Meaning of Ad: This Advertisement is a clear exaggeration of “over sharing.” T-mobile is promoting their unlimited minutes to family and favorites plan. This commercial is showing consumers in a comical way that the kids have so many minutes they are talking to their friends about their dads’ personal life and trying to set him up on dates.

Target Consumer: This target audience for this particular T-mobile commercial is families. T-mobile is promoting their unlimited minutes to family and favorites plan. It is a commercial that parents and teenagers can not only laugh at, but also relate to.

Product Benefit: With this new plan from T-mobile, not only do you get unlimited minutes to your family but each individual family members gets unlimited minutes to their favorites as well.

Consumer Benefit: With the unlimited minutes to your family and favorites not only can parents make sure that they have unlimited minutes to their kids, but also their kids can have unlimited minutes to their favorites.

Tone and Voice: The tone of this commercial is humorous. They have clearly exaggerated on the fact that with this unlimited minutes plan you can tell everyone, everything.

Coca-Cola Zero Commercial

Visual description: The commercial is filmed at a drive-through theater and begins by showing a scene from a romantic movie to set the mood of the commercial. They show a young couple sitting in a car and guy reaches over to unbutton his girlfriend's shirt. She grins giving him the okay to keep going. When the shirt is unbuttoned he reaches back to unhook her bra; the bra bursts open and two coca-cola zero's pop out. His girlfriend had stuffed her bra with two coke zero's. He's surprised by what he sees and seems to be confused yet amazed. At the end of the commercial, although the guy was given an unexpected surprise by his girlfriend, it does not stop him from cracking the two sodas open and pouring them in to his mouth (which he seems to really be enjoying).

Meaning of the ad: The coke zero represents both a young woman's secret and a new surprise to young men. At the end of the commercial is says, "the same coca-cola as always, with zero sugar," leading to the idea that this is a young woman's new secret, she can drink coke without feeling guilty or having to hide that she is breaking her diet. Its almost saying it gives a young woman what shes been missing in her life (if you want to really look in to the message of her using the coke zero to stuff her bra). On the other hand, with men, it's a new surprise that although it is a diet soda, men can enjoy it and get the same "satisfaction" as the original from it. The commercial says it, "its what they didn't expect."

Target consumer: The focus seems to be placed on both consumers who are loyal to coca-cola brand and do not drink it because they are health conscious. The commercial starts off with a scene at a drive-in theater with a black and white movie (targeting an older generation), it then shows a young couple as the actors , the humor behind it is also geared more towards a younger audience. At the end of the commercial is says, "the same coca-cola as always," meaning, that it is also targeting consumers who are already familiar with the taste of coke.

Product Benefit: The traditional taste of coca-cola was not jeopardized due to the absence of sugar. The taste of coke remains the same.

Consumer Benefit: The taste that people love is still there but now it is there in a healthier form for those who are health conscious. Women can drink it without feeling guilty and men can enjoy it even though it is a diet soda. Its just a healthier form of coke, consumers wont taste the difference.

Tone and Voice: The commercial starts off with a romantic tone but takes a sudden twist into a humorous tone. Its funny and the message is clear for both men and women.It is intended to be what the viewer didn't expect (carries on the idea that coke zero is what the consumer didn't expect).

Jack in the Box

Visual description: The commercial begins with a rural scene and a man sitting on a horse. Then a small man riding a small horse (Pony) passes in front of him herding cows. But there not regular cows, they are mini cows. Not mini like a baby cow, mini like a full grown adult cow shrunken down a few sizes. The small man continues herding his cattle as the commercial progress; two scenes are shown to stress the size of the characters in the commercial. First the little man on the horse salutes the camera the camera as he is standing next to a dog that he is only slightly taller than. Then one of the “mini cows” is shown next to a gofer, a gofer that does not look as small as it should when compared to a cow. There are also English words, to the Spanish song that is playing, scrolling across t the bottom of the screen during the entire commercial. Three mini burgers are shown on the screen and as the song continues to play. The commercial ends with a jack and a bunch of little cowboys around a campfire singing. Then the burgers and Jack in the Box logo is shown.

Meaning of the ad: This ad was basically an unrealistic explanation of how Jack and the Box got their new mini burgers. Their mini burgers come from mini cows that are raised by mini cowboys.

Target consumer: The target consumer seems to be people who are already eat Jack in the Box food. The mini burgers are a new addition to the menu, offering more variety but they are not pushing the idea that the mini burgers are the reason to start eating at Jack in the Box

Product Benefit: The burgers are smaller and can now be eaten as more of a snack instead of just as the main course of a meal.

Consumer Benefit: The consumer gains an additional menu option. The burgers are also very tasty. Jack in the Box has consistently introduced new menu options so these new sirloin mini burgers may also make the consumer feel as if there is always something new for them to try so it is not a bad idea to keep coming back to the same fast food place because they won’t get stuck with the same old thing.

Tone and Voice: The tone is humorous and fun. Although the commercial is slightly informative, it serves primarily to entertain and to bring to your attention that Jack in the box now has mini sirloin burgers.

McNuggets Love

Visual Description
The commercial plays out like an R&B music video as a man expresses his feelings of “McNuggets Love.” The commercial starts off with a car pulling into a driveway and then focuses on Don Lee (of N2U) singing to an empty bed. A woman exits her car, slightly hiding her McDonalds bag and heads inside. The screen then focuses on the woman eating her McNuggets while Lee serenades and tries to persuade her to give him a piece. The environment is dark and rainy, to emphasize how sad and jealous Lee is for not getting “any love.”

Meaning of the Ad
The ad is about a secret, selfish McNugget affair de coeur. A woman sneaks out in the middle of the night and gets herself Chicken McNuggets, while her boyfriend stays at home. After realizing where she went, he goes off into a solemn state and starts singing an R&B song about McNuggets. The lyrics that start the song makes it seem like the woman is sleeping around, using words like “girl I saw you creeping,” and then makes a comedic turn as he asks her to share her McNuggets love with him, ending with a classic line, "Girl You Got A 10 Piece Please Don’t Be Stingayyy!"

Target Consumer
This ad targets the urban consumer, ranging between 15-25. These consumers live a fast-paced lifestyle that are diverse and value independence. Music, fashion, and language are central to their identity, and are driven by the environment where they live.

Product Benefit
McNuggets have 0 grams trans fat. They are made entirely of white meat and are crispy on the outside, juicy and tender on the inside.

Consumer Benefit
McNuggets taste good and are easy to chew. Just like the product benefit, they have 0 grams of trans fat, which means it’s healthier than most fast food. Also, McNuggets can be eaten any time of day, as seen in the commercial, where she snuck out in the middle of the night to get some.

Tone and Voice
The tone of the ad is humorous and parody-worthy. The ad plays off of pop culture and the R&B genre. It is intended to be funny and is a clever way to advertise to the younger, urban audience.

NBA - Richard Hamilton's Tour

This commercial is one of the many in the new NBA campaign for "Where amazing happens.".

Description:
Our mini tour bus, which brings its tourists ( as well as ourselves), on an up - close and personal look at a number of important players in the NBA, now finds a spot on the free throw line alongside Richard Hamilton. Our tour guide begins to describe the incredible pressures Rick might have to endure as the fate of the score relies on his ability to make his free throws while facing the distractions of the crowds. The tour guide begins to find it difficult himself, to find words to describe the situation as he too is faced with distractions from an excited tourist.

Meaning of the Advertisement:
This ad does a good job of describing what any basketball afficionado longs to see during a great game. It brings the game to one's living room and in a way that only the NBA can bring you to your favorite players. Uses humor in an informative way to reach even those who aren't specifically well informed of the Rick Hamilton or of basketball.

Target Consumers:
Basketball aficionados or even sport fans in general. Mostly males ranging from young adults (19) to older adult males (35). Does not exclude others such as women or non- basketball followers because of their informative manner and relatable use of humor.

Product Benefit:
By following the NBA one can enjoy the many exciting moments that can occur during a game.

Consumer Belief:
By finding and relating to some incredible qualities in NBA's finest players, one can enjoy the excitement of becoming a fan and sitting in to see where something amazing can happen. The consumer can relate and feel empathy towards a specific athlete and feels informed and active when watching basketball.

Tone of Voice:
Humorous and informative. The use of the tour guide allows the character to inform you of the specific player. However, his appearance as well his witty comments and actions make the ad funny and relatable.

Visual Description: The commercial I have chosen for my blog is a Heineken commercial that I found funny. The commercial starts off with a woman showing her house to her friends during a party and then goes into her room to show her newly remodeled closet to her friends when they are interrupted by screaming from a different room of the house and the commercial changes shots to find the guys in the “guys ultimate closet”, a closet imbedded with Heineken beer.

Meaning of the Advertisement: The purpose of the Ad is to get the point across that Heineken beer to a guy is like a woman’s closet of clothes to her. The Ad uses a humorous way to show a comparison of the two different worlds of men and women and their different likes.

Target Consumer: The target consumer is 21-35 year old males who enjoy drinking Heineken beer and having a good time with their other friends. Although the commercial contains women, they are not the target consumer for this particular product commercial. The typical people that will watch this commercial and understand the purpose of it are men in this particular age range who enjoy higher class beer such as Heineken.

Product Benefit: The benefit of this product is to create a party like atmosphere for those who enjoy the taste of Heineken beer. Consumers of Heineken beer benefit a relaxing fun effect from this beer that can be enjoyed after a long day at work or on a special occasion. In this commercial the Product Benefit is compared to a woman’s closet and the clothes in it.

Consumer Benefit: The consumer benefit is simple … enjoying a beer with the guys and like the product benefit enhances a fun time with friends.

Tone and Voice: The tone of the commercial is funny comparison of two different situations. The commercial may start out in a certain way but ends in a light, funny, entertaining commercial that gets a good comparison across to the audience in less than a minute.

BMW

Visual Description
This is a commercial for the BMW 5 series. The commercial mostly has the car ripping around in the dessert, drifting and throwing up dust. There are two cars in the commercial one of them white and one of them black. In the end of the advertisement they both drift to a stop and make up either the white dot or the black dot in a huge Yin-Yang symbol in the dessert.

Meaning of the Ad
This ad wants to stress all of the features of the new BMW 5 series. The most important one being that the car has a near perfect fifty-fifty weight distribution. Whenever they show the white BMW it's all about luxury and when they show the black it's all about performance. In the end the announcer states that the car has a perfect balance between the two, hence the Yin-Yang.

Target Consumer
This ad targets well off potential car buyers. It is a luxury car and they are definitely aiming for the professional set of all ages. It also does a nice mix of highlighting features that might be traditionally liked by either male or female customers. For instance both enjoy power and pampering.

Product Benefit
The benefit of a BMW is the fact that the car is luxurious. They also have a reputation for being enjoyable and somewhat sporty cars to drive.

Consumer benefit
It seems that the commercial wants to stress balance as a benefit to the consumer. It makes it seem like if you buy this car you're life will be balanced and complete. The commercial might also be saying that if you can afford a BMW certain aspects of your life must already be balanced and that's why you can afford this car. It makes it seem like a symbol of a rich balanced life. Of course BMW comes with an added benefit of status.

Tone & Voice
The tone is very stylish. I love the way this commercial was shot and I watch it every time it comes on even though I have absolutely no interest in the car at all(I have no interest not because the ad is bad, I'm just not their target). The commercial also takes on a sophisticated and professional tone which I believe is reflected in how well the spot was shot.