Life Cereal Ad

The visual: Two boys are fighting over who is going to try the cereal while pushing the cereal bowl back and forth in front of them. 

Neither of them want to try the heathy cereal until one of the boys comes up with the idea to have

their little brother eat the cereal first. 

In the commercial the little brother eats the life cereal and

mikey likes it. Well it must be good then if mikey likes it cause he hates every thing. 

That gets you to wonder what the cereal taste like. The two boys are shocked he is eating it so of course they will now eat try the cereal too.

The meaning of the commercial is to get parents and kids to like the commercial. Most or all kids want sugar cereals. Since this commercial has kids doing the acting and making the statement that the little brother will not eat it cause he hate everything  but mikey eats the cereal and likes it sells the cereal to parents too because parents have problems with kids eating whats good for them. 

The voice-over tells the parents this cereal is good for your kids and they will like eating heathy food for breakfast.  

Target consumer: Is kids around 8 years old and also parents who have to fight with their kids that eat the sugar cereals and will not try heathy cereal. This ad will get the parents to buy the cereal because they can say mikey likes it and he hates every thing. The commercial is targeted toward parents and kids.

Product Benefits: Are heathy morning breakfast cereal choice and a great snack to put into plastic bags for a snack with out the milk because it still is great tasting cereal without milk. The box has the big word life on the cereal box in bold colors and the box has mikey eating the cereal on the front of the box to remind the kids and parents of the commercial on t.v(That was it had after the commercial was seen on TV.

Consumer benefits: Well, as mentioned before since parents do the most of the buying its a heathy food to feed your kids or any one. It is a great teasting cereal. Kids benifit is that they can relate to a commercial and say they like it just like mikey. The kids and people who eat the cereal will be eating heathy

The tone of the ad: Was shock at first, then surprise and excitement. The tone of surprise was two kids fighting over and who was going to eat what was in  the cereal bowl and who was going to try it first. Then the next tone was surprise because they got their little brother to eat the cereal. The final tone the excitement was just getting to the store to buy the cereal and trying the cereal at home to see if you liked it too.

Yes, The cereal is great and still is sold in some stores today.