Geico Car Insurance

By: Christina Rowitz

Target Market-

This commercial is targeted toward customers who are looking to purchase car insurance.  This could be males and females with an age range of 16-60.  The age range  starts at 16 due to the United States License age.  Also in order to drive a vehicle you have to have car insurance coverage.

 

What Geico offers-

Geico offers a car insurance that gives a competitive edge compared to other insurance companies. Geico uses real customers in this ad to represent the average Geico Customer.  They are selling a car insurance at a low rate and will aim to beat other car insurance rates out there.

 

Tone-

The tone of this ad represents humor by using Don Lafontaine’s voice in the background. Don Lafontain is a well-known voice for up-in-coming film trailers. Having him in this ad gives a humorous yet relaxed commercial to watch.

 

Competition-

Geico’s competitors are you average insurance companies such as mercury, progressive, and all state. These companies all offer something different in their ads compared to Geico.  Where they are focused on safety, and a good price, Geico is fixed on real life situations as well as a low price.

 

Consumer Benefits

The consumer benefits include a customer that wants a good deal on car insurance instead of paying more.

 

Product Benefits-

The product benefits include consumers that trust Geico to find them a low competitive rate there for gaining more customers.

 

 

 

 

Sony's "Tumble" Commercial

http://www.youtube.com/watch?v=v1u_d0NGKpM

Product
SONY’s “Tumble” Commercial: OLED
(“Tumble” means to Sony’s new line of HD products)

Visual
The 60-second commercial, “Tumble,” is a mini-movie. It opens on a set in the mountains where one of the Sony CineAlta professional cameras shooting the scene takes an unexpected tumble down the mountain. Except the fragments are actually Sony Blu-Ray player, which go flying through the woods and morph into Hanycams, which skaters across a frozen lake and onto the bed of a passing truck, whereupon they once again splinter and once again rematerialize as Vaio laptops and soon through a couple of transmogrifications until they finally settle on a kitchen counter as the world’s thinnest OLED(Organic Light Emitting Diode )TV.

Target Consumer
Targeted consumers would be anyone who are interested in digital imaging products and want to have a high-definition experience with Sony’s product.

Design and Flow
This commercial is a Sony “Tumble” campaign to introduce their new line of HD products. It is very memorable commercial to consumers because they used a great visual surprise-turn. Unexpected flows in its commercial makes consumers wonder and imagine what would happen after each product gets shattered and transforms into another Sony’s HD product. They want the consumers to recognize all of Sony’s new High Definition products through this commercial.

Product benefit and Consumer benefit.
Sony’s key benefits to consumers are the high-quality HD products with affordable price. Consumers will have a great experience for their special moments with Sony’s high-definition products.

Competition
The main competitor for Sony’s HD products is South Korea’s Samsung and other competitors are Toshiba, Panasonic, and LG by providing thinner, use less energy, fancy design in digital imaging products.

MasterCard: Macgyver

MasterCard: MacGyver
By: Tommy Walsh
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Product:
MasterCard

Visual Description:
The commercial starts off with MacGyver tied to a chair and a bomb counting down. The MasterCard logo is also in the bottom right corner. This scenario represents a stereotypical action movie scene. MacGyver is known for being resourceful and using random objects to get out of tough situations. It flashes to a shot from behind the chair and shows him using an air freshener to escape the rope. The price of the air freshener is displayed. MacGyver then proceeds to use a tube sock which helps him zip line down from the building. The price of the tube sock is displayed. After he gets down from the building he fixes a truck with an assortment of small objects that are displayed and the bottom then drives to safety before the building explodes. After the commercial cuts to a MasterCard logo it shows MacGyver shopping in a grocery store buying all of his gadgets with a MasterCard.

Target Audience:
The target audience would be anyone old enough to have a credit card. It does not target any specific race or sex.

Design and Flow:
This commercial is a play on the MasterCard “Priceless” campaign. In the past MasterCard used more of an emotional and loving tone in its commercials. This one goes in a different direction by using humor. The commercial partly relies on the viewer being familiar with the early 90’s show called “MacGyver.” MacGyver often found himself in terrible situations and always relied on his resourcefulness to alleviate the problem. The commercial flows well and is easily understood because it is narrated and the prices of the objects being used are displayed at the bottom of the screen. This makes the commercial easily understood for all individuals, even those with no prior knowledge of who MacGyver is. At the end of the commercial it ties itself into the “Priceless” campaign by saying “The little things that get you through the day: Priceless.”

Consumer Benefit:
MasterCard allows you to have a more fulfilling and enjoyable life by giving you the ability to purchase what you need at any given moment.

Competition:
The main competition for MasterCard would be other credit card companies. Another competitor would be banks because they offer debit cards that provide the same conveinence as credit cards.

Christy Bechtel

Holiday Inn Express Commercial








VISUAL
This 60 second commercial spot starts by putting the consumer in a downtown setting. Where there are three African Americans hanging around a local deli where they appeared to be rapping to each other. Than a businessman, dress in slacks and carrying his dry cleaning, walks by the men. One of the men finds the businessman as a perfect target to rap about. So, he begins rapping and dissing the businessman square attire. The businessman just stands there listening to the rap. Once he's done you don't know what's going to happen next.
Than, to your surprise the white businessman hands the rapper his dry cleaning and proceeds to rap back. Unexpectedly, he is the next Eminem and raps fast and disses the other rapper stating rhymes such as: "how you gonna let a marketing rep rip your rep..."
He finishes his rap by saying, "I bet you all wonder why my rhyme is so tight.... I did stay at a Holiday Inn Express last night."
Then the man grabs his dry cleaning and walks away leaving the three African Americans in utter shock.
The commercial ends with a voice over saying "Stay Smart, stay at a Holiday Inn Express"

MEANING OF AD
Holiday Inn Express is introducing more advertising to reinforce its value message among consumer. They use the slogan "Stay Smart, Stay at a Holiday Inn Express." All of their ads are based on this statement. Therefore, in the beginning of the commercial the audience thinks that the black rapper is going to eat the businessman alive. But, to the contrary the businessman makes a fool out of the black rapper. His statement at the end, "I bet you all wonder why my rhyme is so tight.... I did stay at a Holiday Inn Express last night" is meant to show the consumer that if you stay at a Holiday Inn Express you will be smarter and on top of things. They want the consumer to think that if they stay at this hotel they will ultimately be smarter.
The tone of this ad is humorous.

STRATEGY
Product Benefit- Having a place to stay.

Consumer Benefit- Having a place to stay that is faster and easier than other hotels.

COMPETITION
Best Western, Comfort Inn, Best Value Inn, Hilton, and Motel 6.
The face of a slumping economy that has affected the hospitality market.
"While other hotel brands are pulling back, it presents an advantage to us and affords us the opportunity to talk to our target in a less cluttered environment," said Steve Ekdahl, director of brand marketing for Holiday Inn Express.

TARGET MARKET
18 years old and up, someone who is looking for a fast, and easy hotel to stay at.

Absolut Vodka

Product: Absolut Vodka

Visual Description: The Absolut\Spielberg ad contains his film reels neatly stacked upon one another to create the shape of a vodka bottle. A roll of film, creatively, serves as the top of the bottle. The tagline of the ad reads, “Absolut Achievement.” The secondary copy states, “Absolut Vodka is proud to underwrite the American Film Institute Life Achievement Award dinner, honoring Steven Spielberg. The ad displays a charcoal colored background enhanced with a highlighted symbol of a vodka bottle.

Target Audience: Target audiences for this advertisement include consumers from 21 to 50 years old with middle class incomes. Lifestyles that include pop culture are also targeted in this ad. It peaks the interest of people interested in films directed by Spielberg. Because that audience is so extensive, overall, this advertisement successfully addresses a broad target audience.

Design & Flow: The ad uses the credibility of a respected director to promote Absolut Vodka. The ad assumes that the reader is aware of the accomplishments of Spielberg. This ad works because it gets enough of the viewer’s attention to keep them intrigued. The ad promotes a product as credible based on a particular consumer.

Consumer Benefit: You too can drink the premium vodka, like the premium of consumers. If it’s good enough for Spielberg, it’s good enough for me.

Competition: There are many vodka competitors. Smirnoff, Kettle One and Grey Goose, just to name a few. The ultimate goal of Absolut is to prove that it is superior to all other vodkas. By using a well-known and credible film director, Absolut strives to prove itself superior to all other vodka brands. Absolut Vodka has been marketing to consumers for almost 30 years. The brand is well-known and can virtually sell itself. Their long standing history is appealing to consumers because it provides a sense of trust and reliability.

Honda Ridgeline Matt Mahar

Visual: The ad consists of what appears to be a commercial shipping boat during a very violent storm. They pan across the boat to a jazz saxophonist playing a smooth jazz riff, while maintain the storm around him. The phrase, complete with voice over, says rough meets smooth, after which a Honda Ridgeline drops into the picture, alone. The voice over concludes saying the Ridgeline has four wheel independent suspension.

Target Market: Those in the market for a full size truck but who may want some of the comforts typical asssociated with sedan type cars, such as a smooth ride.

Design and Flow: The ad uses humor and misdirection whereby the beginning of the ad shows a very violent storm, indicating a very rough time then swerves the audience by showing the "smooth" jazz player. This works because the advertising assumes the audience is familiar with what a storm at sea is like, and further assumes the audience recognize the jazz musician is playing a "smooth" riff of music. This is tied to the product by stating the Ridgeline, while maintaining the roughness and durability truck users desire, also has the smooth quality of a comfortable ride, as opposed to many full size trucks. The ad is more emotional by using humor and misdirection to get the audience to associate the Ridgeline with the "best of both worlds" concept.

Product Benefit: The four wheel independent suspension is put forth to give the product superior riding comfort while still remaining a full size, durable truck.

Consumer Benefit: The ride of the consumer is more comfortable than a normal truck, which means it can be used for things outside of work purposes, like running errands and use and an everyday vehicle.

Competition: Ford, Chevy, and Toyota all feature full size trucks but while those products may emphasize safety, workload, power, or pure size, this product focuses on comfort.

Matt Mahar

T-Mobile G1

Visual Description- The Advertisement uses a full white background so that your eyes are not distracted and focused on the phone (G1). Throughout the advertisement the G1 rotates and spins around in different directions to show the viewer all the angels of the phone along with how slim it is. Instead of having someone’s voice narrating the features of the G1, fragment sentences in bold black letters were used. While viewing the advertisement the screen of the G1 would give you a visual of what it can do different menus and features. An example would be when using Google maps you can move the G1 around and view the here you plain to travel to.

Target Market- This Advertisement targets males and females ages 16 to 29. I believe this because the music that is played in the background is appealing to this age group not so much to people that are middle age and older. Also showing that the phone can instant message and has an icon to takes you right to Youtube illustrates two forms of entertainment that 16-29 year olds take part in frequently.

Design and Flow- The way that the black G1 stands out by having a white background is a great design because there is nothing else that can distract the viewers’ eyes. Having the G1's screen slide to show its easy to use keyboard along with moving it around to show its buttons and how slim it is, flowed well visually and along with the music being played.

Consumer Benefit- Having a peace of mind when you are traveling.

Product Benefit- One device that offers almost everything someone would want and need when they are away from home.

Competition- The iPhone is the main competitor of the G1 because of its ability to use Youtube, Google maps, and having an advanced touch screen. Other competitors include phones with entertaining features from AT&T, Verizon Wireless, Sprint, and others Companies.

Verizon: LG Dare

Visual Description: The ad has a solid black background with a black snake in the center surrounding the LG Dare cell phone. There is also a subtle grey V-shaped shadow at the top of the page, which is used as Verizon's logo. Contrasting red and white text is also used for the headline that reads: "DARE you to touch one." The red and white text is also used for Verizon's logo since they are well known for their red and white colors. The use of dark colors and an uncommon model such as a snake, is what makes this ad different form the other ones found in the same magazine.

Target Market: The target market for the phone is male or female of all ethnicities who have higher disposable incomes are between the ages of 18-35. Because the ad was found in Elle, a women's fashion magazine, the target audience can be narrowed down to females or those who like fashion.

Design and Flow: The ad uses a headline that reads:"DARE you to touch one" which presents a challenge to the audience. The word "dare" is in red which brings some emotion and stands out more than any other word. Those who like challenges are more likely to do something if they are told not to do it or if they're dared to. This ad uses that reverse psychology to persuade a purchase without sounding too direct.

Consumer Benefit: By purchasing this phone, the consumer will have access to do just about everything form the palm of thier hands because it has the latest features. The consumer will also have the satisfaction of knowing they took on the dare.

Product Benefit: This phone has the latest features and is so technologically advanced that it's considered a "dare" to own one.

Competition: The iphone or any other cell phone with similar features could be its competition. Any other cell phone provider could be its competiton as well because not only does Verizon want to be known for their phones but for having the best network for their phones.

Coke Zero

Posted by: Allison Autera

Product: Coke Zero

Visual: The billboard is simple with a black background, white font, and two cans of soda. The soda in the background is Coke Classic and the can in the foreground is Coke Zero, putting the focus on Coke Zero. The tagline reads “A Clear Case of Taste Infringement” On the top right of the Coke Zero can it reads “Great Coke Taste, Zero Calories”

Target Market: This product is targeted toward coke drinkers who want a diet drink that tastes like a regular coke. Ultimately, this could be anyone, male or female.

Design and flow: The coke ad uses wit in suggesting that since Coke Zero tastes so much like regular Coke, that Coke Zero is in fact committing infringement on the original taste. The main emphasis is on the word “Taste” to reinforce the same taste idea to the audience. It also uses emotional appeal in the way that most Coke drinkers would prefer a diet soda that mirrors the taste of a regular Coca Cola as there are definite taste differences in Coke Classic and Diet Coke. This ad also goes along with the Coke Zero TV Campaign in which representatives for Coke Classic try to sue Coke Zero for stealing the Coke taste.

The product benefit is also the consumer benefit in that Coke Zero provides the classic Coke taste with fewer calories.

Competition: The obvious competition for Coca Cola is Pepsi Cola. Specifically Diet Pepsi Max which strives to provide the same taste as regular Pepsi with more caffeine and zero calories.

Armstrong Hardwood Floors TV Commercial

To view the ad, copy & paste the following link into your web browser:
http://www.youtube.com/watch?v=crpKtW3iXuk

Product: Armstrong Hardwood Floors

Visual Description – The commercial depicts a family watching a scary movie in their family room. The family dog is also present and, like the family, engrossed in the film. So engrossed, in fact, that when am unexpected scary scene occurs, the dog becomes so frightened that he closes his eyes in fear, pees himself, and then quietly exits the room. The family looks in unison to the mess the dog has left behind but quickly returns to the movie knowing that no damage has been done because they have Armstrong hardwood floors.

Target Market – Homeowners; this commercial, however, specifically targets homeowners with pets.

Design and Flow- The commercial is humorous and exaggerates an everyday household mishap. The tagline “tested to withstand the unexpected” is exemplified in the “unexpected” horror scene and the “unexpected” accident made by the family dog. Emotional and visual appeals are used in the strategy to effectively portray the message. By doing this, the audience is able to relate to the situation and quickly recognize the benefits of having Armstrong hardwood floors in their home.

Consumer benefit – The ability to “live” on your floors and make light of everyday accidents.

Product benefit- Although the implied product benefit is added home value and home beautification, the commercial focuses on the easy cleaning and durability benefits of the product.

Competition – Numerous hardwood brands that are often advertised through hardwood floor supply chains such as Lowes and Home Depot.

Posted by:
Brittany Lawson

Sprite Commercial

The advertisement that I chose was the Sprite pool commercial. The ad shows a group of younger men, (and two women if you look closely), who are tired and dehydrated from playing basketball in an inner city during a summer day. The group of racially integrated men look at each other, while one of them drinks a sprite. Another one of the men, then proceeds to take his shirt off and run into the middle of the court (which becomes a pool) and do a cannonball. The rest of the men all follow and jump into the pool. The people no longer look tired and thirsty, instead they look happy, hydrated and full of energy. At the end of the commercial, there is writing in the water that says "Freedom from Thirst," and a sprite bottle rises to the surface.

The commercial uses emotional and visual appeals in the strategy to effectively portray the message. The connection between water/being wet, and thirst creates an image that everyone in the target can relate to. Along with the image that people who drink sprite are "cool," and love to have fun. Another strategy that Sprite used in the commercial was a racially integrated cast, proving that anyone can drink Sprite.

The target for this commercial is men and women ages 15-30. Active and fun people, that need to quench their thirst and revive their energy.

The competition for Sprite (which is owned by Coke), includes other lemon-lime sodas (Mountain Dew, 7-Up, Sierra Mist, etc.), Dr. Pepper, and Pepsi.

The benefit of drinking Sprite is that you will be able to be "free from thirst," and regain your energy, all while having fun and being "cool." All of this is opposed to drinking cola (Pepsi products) which does not quench your thirst." However, since Sprite is owned by Coke (which also owns Dasani water), the ad only portrays how effective Sprite is at quenching thirst, opposed to attacking other brands or types of drinks.

FreeCreditReport.com "Rock Star"

Visual Description- A scene reminiscent of a “Rock” or “Rap” video. Enters our favorite Garage band from the previous “freecreditreport.com” advertisements, now famous! As the band enjoys the luxuries of being rock stars we find that they are in fact the hired help. The real “Rock Stars” (persons employing there services) send the guys back to work.


Target Market- Youth from 16-25 both male and female. People with an understanding of “Bling” and material wealth in regards to the music industry. People exposed to or interested by the MTV material generation. I would consider this the VIP, Cribs, Las Vegas club generation. Also targeted here would be anyone who has ever been the victim of credit fraud or interested in preventing it.


Design and flow- The ad looks like a rock/rap video, very in touch with youth popular culture. The ad features a catchy short song that complements the visual to deliver the message. The ad’s for “free credit report” have gradually become more complex through their 5 ad’s and all build on the original car ad. The premise in the first ad was built around a song which delivered the message. This TV ad relies more on the visual for delivery.


Consumer benefit – You will not have to woory about credit fraud

Product benefit- Allows you to continue partying like a “Rock Star” uninterrupted. They (Free credit report) know how credit works and they send email alerts and online access (monitor your credit activity).


Competition- “Annual Credit Report” provides access to credit reports much like “free credit report.com”. Annual credit report does not appear to direct its services towards the age demographic that “free credit report does” (age 16-25)


Strategy- It appears that there are no other companies that target the age group targeted in this advertisement. Psychographics and demographics targeted are not generally targeted for products relating to credit fraud.



by,

Josh Christman



-Additional Information gathered on FreeCreditReport.com-
"About FreeCreditReport.comSM
FreeCreditReport.com part of a family of online consumer credit reporting sites belonging to ConsumerInfo.com, Inc., an Experian® company. ConsumerInfo was founded in 1995 to give consumers quick, easy, and inexpensive access to their credit histories. It is now the leading provider of online consumer credit reports, credit scores, credit monitoring, and other credit-related information. Consumer Info provides credit monitoring to its more than 3.1 million members and has delivered more than 20 million credit reports on the web. As part of the Experian family, it continues to grow its membership base and develop innovative products to help consumers better understand their credit." FreeCreditReport.com


http://finance.yahoo.com/banking-budgeting/article/105514/The-High-Cost-of-a-'

I Am Man- Burger King Ad

Nikki McHale
Blog #3

I chose the Burger King ad for the Texas Double Whopper. The ad shows a man leave an upscale restaurant with his date still at the table to go eat a “real” meal. He sings, “I am man” as a group of other men form behind him and join in the singing. They portray stereotypical man actions such as flexing their muscles and hit each other in the stomach. There is also a part where the men get so riled up they toss a car over a bridge into a dumpster truck while another man in chains strapped to the truck pulls it in order to reach the burger. Also, the only women seen in the ad are in the background and also acting out stereotypical things such as cheerleaders and display girls.

The theme of the ad is very apparent: real men eat real food, meat. And that meat comes from Burger King. The ad is directly targeting men, not women. However, I don’t believe they are saying women don’t eat at Burger King, they are implying that their new burger, the Texas Double Whopper, is specifically for men. They disregard the other competition by saying “chick food” and “keesh” could never fill a man, they need this burger. The ad uses a humorous tone in order to intrigue the audience and keep them watching. The ad also uses music to hook the listener. The song describes what’s in the burger, the name of the burger, and who should eat the burger, and by putting it to music; the audience doesn’t loose attention to that information. If the ad had just listed off the dialogue, the listener might have tuned out, however the song helps keep the interest.

Macy's Commercial

Advertisement: Macy’s Commercial

The advertisement that I chose is a Macy’s commercial that shows several lines created by celebrities. However, the main focal point is model Gabriel Aubry. It depicts new hire Gabriel being led through a Macy’s store. He passes by celebs such as Martha Stewart and Mariah Carey. They ogle him as he walks by.

The commercial continues as Gabriel arrives in the Calvin Klein mens section featuring himself as the model for the line. He turns to see a group of women staring at him. The camera pans to Donald Trump in his own section saying “So very shallow”. The irony is that Donald Trump is standing in front of a life size picture of himself, surrounded by his own line.

This advertisement uses Gabriel Aubry’s physical attractiveness as its attention grabber. Macy’s decision to feature several celebrity lines in this single commercial is also effective. The target audience varies. It appeals to young women with the use of Gabriel Aubry and Mariah Carey. Martha Stewart's collection is associated with mature women. Young and older men are targeted as well with the Calvin Klein and Donald Trump lines. It is also generous in its use of the Macy’s star logo. It begins and ends with it, and shows it four additional times.

The tag line used at the end is "Bringing the stars together - That's the magic of Macy's".

Nike Hyperdunk Commercial

Ian Gulbransen
Blog #2

The advertisement I chose to dissect is for a basketball shoe made by Nike, the Hyperdunk. It starts off by introducing us to Terry (The victim) and we learn that he is at a “Hyperdunk Recovery Center.” He is asked to tell the story of why he is at the center and as he does the commercial begins to flash back and forth from the story being told to the actual event taking place. We are then introduced to Leroy Sharpstein, a young man who Terry had picked on and knew well. Leroy wanted to challenge Terry at a game of street basketball and Terry had no problem with that because he felt Leroy would put up no real fight and that the game was his to win. Minutes into the match however he took notice to the shoes (Nike Hyperdunks) that Leroy was wearing and that the game wasn’t going quite as easy as he had expected. He begun to get distracted by his hunger and fatigue and it happened, Terry got posterized (Dunked on) by Leroy. The most degrading thing that can happen to you on a basketball court took place and Leroy had gotten his revenge on the bully. The Hyperdunks were the difference maker and now Terry is being treated at the center for the humiliation.

This television ad plays to a target market who would understand the humor they use and the reasons they use it. Basketball players understand what it means to be dunked on and anyone who can relate to a guy standing up to a bully and getting his redemption can take away something from this ad as well. The Hyperdunks are front and center for maybe three seconds, but it doesn’t matter because this ad is showing you what these shoes can do for you. The message being that when wearing the Nike Hyperdunks you too can stand up to the bully and win or play basketball on another level than you’re accustomed to. The results are clear, but the strategy Nike is using makes this ad campaign unique.

Nike’s target consumer for the Hyperdunk is basketball players who purchase basketball apparel and footwear. They compete in that market with a number of companies like Adidas and they always stand out because they not only use superstar athletes, but they also tell stories and create a brand experience that basketball junkies get excited about. Nike’s Hyperdunk shoe is the lightest basketball shoe ever made and the R&D that went into it is really amazing, but instead of focusing on these points they decided to concentrate on just giving the consumer a reason why. They delivered on this front and by creating a creative story that infused humor and their product they were able to speak directly with the target market for their shoe. Nike created a campaign around the Hyperdunk that involved many mediums. They used Kobe Bryant in viral videos, created magazine and billboard ads showing the Hyperdunk flying by someone’s shoulders and TV commercials of “real” people using the product. The result of this advertising effort being that they were able to create an overall brand character centered on this shoe and all of the consumer benefits of buying it. This is something that their competitors can rarely duplicate and is what propels Nike’s business.

Nike advertises the brand over the product and the style in which they do so is usually both entertaining and original. This TV spot was no different, plus having it banned from TV didn’t hurt the buzz either.

Fresh Step Scope able Kitty Litter

Blog Assignment #2

Nina Martin

Advertisement: Fresh Step Scope able Kitty Litter

Visual Description of Ad: Background very plain. You can tell it’s supposed to be inside a house. The cat is standing on top of a carpet and in the background is a wood-paneled wall. The only real visual element in the ad is the main character, the cat.

Meaning of the Ad: Your cat, like you, has bodily functions. But unlike you they cannot flush the odors their feces make down the toilet; instead you can use Fresh Step to erase the odor. Main Message: It works so well your cat won’t even be able to smell it.

This item is a low involvement product. It involves little thought, and no emotional feelings as well. But through creative advertising, like Fresh step, a customer is more likely to remember their brand.

Target Market: Cat owner, who uses an indoor cat box

Strategy: Address the issues of a smelly cat box by promising to dismiss odors. Fresh Step has though t about their product in practical terms. It catches the attention and interest of the person reading a magazine, hopefully leading the customer to take action, by purchasing the product. A litter box is a place for a cat to deposit bodily fluids. The actual purpose of the kitty litter is to mask odors and smells while being up to scoop up feces in one clump, erasing the cause of a mess.

Product Benefit & Consumer Benefit: The Product benefit becomes the consumer benefit. No mess, no odor.

Tone: A comical way to look a purchasing an uneventful, everyday product, like kitty litter.

Blog Assignment #1

Justine Salvador
CWID# 805575388

Advertisement: Wrigley's 5 Gum, Mouthwatering Berry

This advertisement is for a new flavor of gum by Wrigley's. Their slogan is "stimulating your senses." The basis of this ad is a woman walking onto a pipe in some type of factory manufacturer place. She is holding a remote and then presses a button and pink juices come flowing out of all of the barrels and come rushing towards her.

This ad is supposed to capture their slogan. Their gum is to stimulate the senses. If you have ever seen any of the other 5 gum ads, all of them have one thing in common. Each one has a main character that is bombarded with some type of stimulation to their senses. This one in particular, the sense that is shown is touch with the rush of the liquid all around her. The strategy to this ad is to create a sensation about how good their product is. All of their commercials convey a similar style and structure. Which is sort of a dark and grungy feeling. They want to make it known that their product is different.

Welcome

Hello and welcome to the blog for Comm 353 at Cal State Fullerton. All semester, students will be blogging about their favorite ads they've found, and talking about why they're successful.