Visual Description: The commercial I have chosen for my blog is a Heineken commercial that I found funny. The commercial starts off with a woman showing her house to her friends during a party and then goes into her room to show her newly remodeled closet to her friends when they are interrupted by screaming from a different room of the house and the commercial changes shots to find the guys in the “guys ultimate closet”, a closet imbedded with Heineken beer.

Meaning of the Advertisement: The purpose of the Ad is to get the point across that Heineken beer to a guy is like a woman’s closet of clothes to her. The Ad uses a humorous way to show a comparison of the two different worlds of men and women and their different likes.

Target Consumer: The target consumer is 21-35 year old males who enjoy drinking Heineken beer and having a good time with their other friends. Although the commercial contains women, they are not the target consumer for this particular product commercial. The typical people that will watch this commercial and understand the purpose of it are men in this particular age range who enjoy higher class beer such as Heineken.

Product Benefit: The benefit of this product is to create a party like atmosphere for those who enjoy the taste of Heineken beer. Consumers of Heineken beer benefit a relaxing fun effect from this beer that can be enjoyed after a long day at work or on a special occasion. In this commercial the Product Benefit is compared to a woman’s closet and the clothes in it.

Consumer Benefit: The consumer benefit is simple … enjoying a beer with the guys and like the product benefit enhances a fun time with friends.

Tone and Voice: The tone of the commercial is funny comparison of two different situations. The commercial may start out in a certain way but ends in a light, funny, entertaining commercial that gets a good comparison across to the audience in less than a minute.