McNuggets Love

Visual Description
The commercial plays out like an R&B music video as a man expresses his feelings of “McNuggets Love.” The commercial starts off with a car pulling into a driveway and then focuses on Don Lee (of N2U) singing to an empty bed. A woman exits her car, slightly hiding her McDonalds bag and heads inside. The screen then focuses on the woman eating her McNuggets while Lee serenades and tries to persuade her to give him a piece. The environment is dark and rainy, to emphasize how sad and jealous Lee is for not getting “any love.”

Meaning of the Ad
The ad is about a secret, selfish McNugget affair de coeur. A woman sneaks out in the middle of the night and gets herself Chicken McNuggets, while her boyfriend stays at home. After realizing where she went, he goes off into a solemn state and starts singing an R&B song about McNuggets. The lyrics that start the song makes it seem like the woman is sleeping around, using words like “girl I saw you creeping,” and then makes a comedic turn as he asks her to share her McNuggets love with him, ending with a classic line, "Girl You Got A 10 Piece Please Don’t Be Stingayyy!"

Target Consumer
This ad targets the urban consumer, ranging between 15-25. These consumers live a fast-paced lifestyle that are diverse and value independence. Music, fashion, and language are central to their identity, and are driven by the environment where they live.

Product Benefit
McNuggets have 0 grams trans fat. They are made entirely of white meat and are crispy on the outside, juicy and tender on the inside.

Consumer Benefit
McNuggets taste good and are easy to chew. Just like the product benefit, they have 0 grams of trans fat, which means it’s healthier than most fast food. Also, McNuggets can be eaten any time of day, as seen in the commercial, where she snuck out in the middle of the night to get some.

Tone and Voice
The tone of the ad is humorous and parody-worthy. The ad plays off of pop culture and the R&B genre. It is intended to be funny and is a clever way to advertise to the younger, urban audience.