PEPSI MAX- I'm good

Description: The video portrays a series of men experiencing painful physical damage. Each occurrence happens while the different men are doing, what would be considered, manly things. (Ex: doing woodwork with buddies in the garage, playing golf, doing labor work on the outside of a house, bowling, etc) During each clip the men are harmed or injured, and it doesn't seem to faze them, and at the end of each clip, they simply say, "I'm good". At the very end of the video the narrator states that men can endure all of these painful things, but still are not able to endure the pain of drinking diet cola.

Meaning: The meaning of this ad is to portray how men are very strong, and can endure even the most excruciating pain, and that diet cola is so "painful" for them to drink, that it is the one thing they are not able to handle. Diet cola is also more seemingly a feminine drink for women, so they are giving off the impression that men should be able to drink a diet drink that is made for men that are strong, and masculine, and this drink is pepsi max.

Target Consumer: The target consumer for this particular ad is adult males. It portrays a series of different men in each clip, and the men are seemingly normal men, somewhere between the ages of 21 and 45. It is appealing to men who feel as though they are masculine and strong, and men that do not drink "diet" drinks, or diet cola to be more specific.

Product benefit: The product benefit of pepsi max is that it is in fact a diet beverage. Also not only is pepsi suppose to taste better than cola in this ad, but it is also refreshing and cold, as you can see in the very end of the video. ( where the man who gets electrocuted drinks a sip of pepsi max, and blows out a foggy substance, then decides to put the cold can on his head to cool himself off. )

Consumer benefit: The consumer benefit is that men are able to drink a diet drink while still being able to hold on to their manliness. A lot of the time a diet drink is associated with women, because they are notorious for always trying to watch their weight, therefore it is associated with femininity. Pepsi max, is the mens version of a diet drink, and is opening up to the option that men can drink diet drinks too.

Voice or tone: The tone of this ad is manliness. It conveys the idea that men are strong and invincible.