description:the setting of the commercial starts in the room of a toddler, sitting in his crib with one of his friends on his side. They are both sitting in front of a computer. It is a sarcastic commercial due to the voice over of the babies talking and singing towards the computer. The baby on the left is talking about E-Trade and the benefits of trading online, while his buddy to the right begins to sing a song. Both begin to joke back and forth and the commercial ends with the baby on the right, " flexing his golden pipes."
Meaning of the Ad:The E-Trade baby commercial is only one commercial in a series of Baby ads, although this is the only commercial with 2 babies present. In the commercial the baby to the left states that E-trade can help people re-plan their investments in this rough economy. The overall meaning of the ad was to state the E-trade is the place to aid you with the tools you need to make proper investments.
Target Consumer:In this commercial, the target market is pretty broad and wide. With the babies, it opens it up the target market to anyone that invests and likes kids. Men and women are equally targeted and even future investors I believe are targeted as well. With the clever cuteness and witty humor men and women are targeted the same.
product benefit:The product benefit is the E-trade has the tools to aid the investor into making the right decisions and rise up in this rough economy. With the tools it will aid you into becoming a better investor.
Consumer benefit:The consumer benefit would be the use of the website, and tools that could help aide you into becoming a better investor.
Tone and Voice:The tone of this commercial is both informative and comedic, with the baby on the left stating the factual information in a very casual tone, as if he were talking to a friend. The comedic side is the fact that these babies are actually talking, as well as the baby on the left belting out his song-bird like voice