BABY COME BACK!

Visual Description
An ongoing comical Swiffer Sweeper campaign has tickled the funny bone of many Americans. The commercial starts off with an average looking woman in her late twenties to early thirties shopping at a local grocery store. She looks like she could be a regular working woman or a stay at home mom. She is reaching for a giant Swiffer Sweeper kiosk stocked with Swiffer Sweeper cleaning supplies. "Swiffer starter kit..." she announces skeptically. The Swiffer seems to be a new product to her. The bright colors in the background accents her cheery attitude. A mop and broom suddenly pops out of no where as the old popular song, "BABY COME BACK!" plays in the background. They then proceed on informing the audience why the Swiffer Sweeper is better and newer in advanced technology than your old mop and broom. They close the commercial with a final slapstick bit of the mop and broom riding a shopping cart across the parking lot.

Meaning of the Ad
The ad, although is very silly and unrealistic, gets the point across clear and 'clean.' They are promoting a new cleaning technique using new static cling mopping and sweeping cloths. They tell you that it works better than your mop and broom, or your money back. Cue the dancing mop and broom 'pleading to be taken back'. Silly, yet very affective. Money back guarantee, that's an offer that nobody can refuse!

Target Consumer
This Proctor and Gamble product has a primary target market of women ages 25-50. This market ranges from your average nine to five working woman to a mini-van driving soccer mom with four kids. She could be sweeping and mopping during the day while her kids are at school. She could also be coming home from a long day at work to sweeping and mopping made simple by using the Swiffer Sweeper. The secondary target market are men and women ages 18-28. This includes your college students (men and women), new home owners, etc. The slapstick comedy appeals to the younger markets while still maintaining a serious, get-down-to-business attitude. Basically anyone who owns a mop and broom is able to replace it with an upgraded version, a two in one Swiffer Sweeper starter kit.

Product Benefit
The product benefit is clear and in plain view. From top to bottom, the Swiffer sweeper is more efficient, more effective, and more progressive. The handle is manuverable, easy to grip, and comfortable. The static cling cloth is able to pick up dirt, dust, and dander much easier with less mess. Add a little water and you are able to mop the floor with the same cleaning cloth. This is where the two-in-one is sufficiently implemented. After you finish with one cleaning cloth, you are able to toss it in the trash and replace it with a brand new cloth when ready. Swiffer provides you with the fastest, easiest, and most efficient mop and broom.

Consumer Benefit
The consumer benefit is that you get to save time, energy, and most importantly money. With the easy cloth dispense, mop and broom two-in-one attribute, you will not only feel more satisfied with your money spent, but it will allow you to move on with your busy day as fast as possible.

Tone and Voice
The Tone of the commercial is light, bright, cheery, and silly. The bright decor and atmosphere of the grocery store sets an immediate tone for the commercial. Right away, the audience knows its not a serious, heavy, or dramatic product. They bring a mop and broom to life giving it human characteristics such as humor and heartbreak. This twist catches the consumers attention making it seemingly fun and amiable to sweep and mop your floors. The commercial makes it seem so easy to do that you would be a fool not to upgrade!