Bridgestone Tires

Visual Description
Mr. Potato Head is speeding along a curvy mountain roadway in a bright yellow convertible care while Mrs. Potato Head sits in the passenger seat next to him. In an annoying voice, she nags at him saying, “Slow down! Slow down! What’s the hurry? You’re driving like a maniac! Are you listening…are you listening? I can’t stand it when you ignore me! This wind is messing up my hair! Oh don’t give me that look, watch the road!” She screams as Mr. Potato Head approaches a herd of lambs in the road and comes to a screeching halt. Her lips then fly off of her face and out of the car over an embankment. The lips continue to move, nagging and complaining, as they tumble down the rocky mountain side. Unable to continue yelling at Mr. Potato Head, she takes off her eyes and puts on mean eyes instead. He chuckles, pushes his foot back onto the gas pedal and takes off.

Meaning of the Ad
The comical visual appeal of Mr. and Mrs. Potato Head quickly catch your attention. Mrs. Potato Head’s constant nagging becomes interactive and when her mouth flies off, as the viewer, you too are relieved. The visual of her face with just a hole where her mouth used to be creates the funny realization that she can no longer talk. Mr. Potato Head laughs along with you and puts his foot back on the accelerator. Mocking the relationship between a man and his wife or girlfriend, the situation is relatable. Bridgestone’s brand statement: “For drivers who want to get the most out of their cars, it’s Bridgestone or nothing”, is clearly conveyed by paralleling it with the idea that “getting the most out of your car” is getting Mrs. Potato Head to finally shut up.

Target Consumer
The target consumer for Bridgestone tires are adult males who own or lease a vehicle. This particular commercial directly addresses male audiences who are old enough to have been in a relationship such as Mr. and Mrs. Potato Head. Using such classic figures such as Mr. and Mrs. Potato Head, it is assumed the consumer knows who they are. The comical approach helps to reach the younger adult male demographic as well.

Product Benefit
Bridgestone tires will help your car maneuver more effectively.

Consumer Benefit
In order to get the most out of your car, Bridgestone tires are the only option.

Tone and Voice
The brand experience Bridgestone creates is all about the consumer. Having Bridgestone tires gives the consumer the control they want. Bridgestone serves as an assitant or aid to the consumer's vehicle. It is more than a tire, it is a service.

Mr. Potato Head used Bridgestone tires to get Mrs. Potato Head to stop nagging at him. The tires did more than keep his car from slamming into a herd of animals, they helped knock Mrs. Potato Head's lips right off. As Mr. Potato Head laughs and proceeds to accelerate, this time in silence, Bridgestone tires has served its purpose.