Geico Car Insurance

By: Christina Rowitz

Target Market-

This commercial is targeted toward customers who are looking to purchase car insurance.  This could be males and females with an age range of 16-60.  The age range  starts at 16 due to the United States License age.  Also in order to drive a vehicle you have to have car insurance coverage.

 

What Geico offers-

Geico offers a car insurance that gives a competitive edge compared to other insurance companies. Geico uses real customers in this ad to represent the average Geico Customer.  They are selling a car insurance at a low rate and will aim to beat other car insurance rates out there.

 

Tone-

The tone of this ad represents humor by using Don Lafontaine’s voice in the background. Don Lafontain is a well-known voice for up-in-coming film trailers. Having him in this ad gives a humorous yet relaxed commercial to watch.

 

Competition-

Geico’s competitors are you average insurance companies such as mercury, progressive, and all state. These companies all offer something different in their ads compared to Geico.  Where they are focused on safety, and a good price, Geico is fixed on real life situations as well as a low price.

 

Consumer Benefits

The consumer benefits include a customer that wants a good deal on car insurance instead of paying more.

 

Product Benefits-

The product benefits include consumers that trust Geico to find them a low competitive rate there for gaining more customers.

 

 

 

 

Sony's "Tumble" Commercial

http://www.youtube.com/watch?v=v1u_d0NGKpM

Product
SONY’s “Tumble” Commercial: OLED
(“Tumble” means to Sony’s new line of HD products)

Visual
The 60-second commercial, “Tumble,” is a mini-movie. It opens on a set in the mountains where one of the Sony CineAlta professional cameras shooting the scene takes an unexpected tumble down the mountain. Except the fragments are actually Sony Blu-Ray player, which go flying through the woods and morph into Hanycams, which skaters across a frozen lake and onto the bed of a passing truck, whereupon they once again splinter and once again rematerialize as Vaio laptops and soon through a couple of transmogrifications until they finally settle on a kitchen counter as the world’s thinnest OLED(Organic Light Emitting Diode )TV.

Target Consumer
Targeted consumers would be anyone who are interested in digital imaging products and want to have a high-definition experience with Sony’s product.

Design and Flow
This commercial is a Sony “Tumble” campaign to introduce their new line of HD products. It is very memorable commercial to consumers because they used a great visual surprise-turn. Unexpected flows in its commercial makes consumers wonder and imagine what would happen after each product gets shattered and transforms into another Sony’s HD product. They want the consumers to recognize all of Sony’s new High Definition products through this commercial.

Product benefit and Consumer benefit.
Sony’s key benefits to consumers are the high-quality HD products with affordable price. Consumers will have a great experience for their special moments with Sony’s high-definition products.

Competition
The main competitor for Sony’s HD products is South Korea’s Samsung and other competitors are Toshiba, Panasonic, and LG by providing thinner, use less energy, fancy design in digital imaging products.