Product: Absolut Vodka
Visual Description: The Absolut\Spielberg ad contains his film reels neatly stacked upon one another to create the shape of a vodka bottle. A roll of film, creatively, serves as the top of the bottle. The tagline of the ad reads, “Absolut Achievement.” The secondary copy states, “Absolut Vodka is proud to underwrite the American Film Institute Life Achievement Award dinner, honoring Steven Spielberg. The ad displays a charcoal colored background enhanced with a highlighted symbol of a vodka bottle.
Target Audience: Target audiences for this advertisement include consumers from 21 to 50 years old with middle class incomes. Lifestyles that include pop culture are also targeted in this ad. It peaks the interest of people interested in films directed by Spielberg. Because that audience is so extensive, overall, this advertisement successfully addresses a broad target audience.
Design & Flow: The ad uses the credibility of a respected director to promote Absolut Vodka. The ad assumes that the reader is aware of the accomplishments of Spielberg. This ad works because it gets enough of the viewer’s attention to keep them intrigued. The ad promotes a product as credible based on a particular consumer.
Consumer Benefit: You too can drink the premium vodka, like the premium of consumers. If it’s good enough for Spielberg, it’s good enough for me.
Competition: There are many vodka competitors. Smirnoff, Kettle One and Grey Goose, just to name a few. The ultimate goal of Absolut is to prove that it is superior to all other vodkas. By using a well-known and credible film director, Absolut strives to prove itself superior to all other vodka brands. Absolut Vodka has been marketing to consumers for almost 30 years. The brand is well-known and can virtually sell itself. Their long standing history is appealing to consumers because it provides a sense of trust and reliability.
Visual Description: The Absolut\Spielberg ad contains his film reels neatly stacked upon one another to create the shape of a vodka bottle. A roll of film, creatively, serves as the top of the bottle. The tagline of the ad reads, “Absolut Achievement.” The secondary copy states, “Absolut Vodka is proud to underwrite the American Film Institute Life Achievement Award dinner, honoring Steven Spielberg. The ad displays a charcoal colored background enhanced with a highlighted symbol of a vodka bottle.
Target Audience: Target audiences for this advertisement include consumers from 21 to 50 years old with middle class incomes. Lifestyles that include pop culture are also targeted in this ad. It peaks the interest of people interested in films directed by Spielberg. Because that audience is so extensive, overall, this advertisement successfully addresses a broad target audience.
Design & Flow: The ad uses the credibility of a respected director to promote Absolut Vodka. The ad assumes that the reader is aware of the accomplishments of Spielberg. This ad works because it gets enough of the viewer’s attention to keep them intrigued. The ad promotes a product as credible based on a particular consumer.
Consumer Benefit: You too can drink the premium vodka, like the premium of consumers. If it’s good enough for Spielberg, it’s good enough for me.
Competition: There are many vodka competitors. Smirnoff, Kettle One and Grey Goose, just to name a few. The ultimate goal of Absolut is to prove that it is superior to all other vodkas. By using a well-known and credible film director, Absolut strives to prove itself superior to all other vodka brands. Absolut Vodka has been marketing to consumers for almost 30 years. The brand is well-known and can virtually sell itself. Their long standing history is appealing to consumers because it provides a sense of trust and reliability.
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