Verizon: LG Dare

Visual Description: The ad has a solid black background with a black snake in the center surrounding the LG Dare cell phone. There is also a subtle grey V-shaped shadow at the top of the page, which is used as Verizon's logo. Contrasting red and white text is also used for the headline that reads: "DARE you to touch one." The red and white text is also used for Verizon's logo since they are well known for their red and white colors. The use of dark colors and an uncommon model such as a snake, is what makes this ad different form the other ones found in the same magazine.

Target Market: The target market for the phone is male or female of all ethnicities who have higher disposable incomes are between the ages of 18-35. Because the ad was found in Elle, a women's fashion magazine, the target audience can be narrowed down to females or those who like fashion.

Design and Flow: The ad uses a headline that reads:"DARE you to touch one" which presents a challenge to the audience. The word "dare" is in red which brings some emotion and stands out more than any other word. Those who like challenges are more likely to do something if they are told not to do it or if they're dared to. This ad uses that reverse psychology to persuade a purchase without sounding too direct.

Consumer Benefit: By purchasing this phone, the consumer will have access to do just about everything form the palm of thier hands because it has the latest features. The consumer will also have the satisfaction of knowing they took on the dare.

Product Benefit: This phone has the latest features and is so technologically advanced that it's considered a "dare" to own one.

Competition: The iphone or any other cell phone with similar features could be its competition. Any other cell phone provider could be its competiton as well because not only does Verizon want to be known for their phones but for having the best network for their phones.