T-Mobile G1

Visual Description- The Advertisement uses a full white background so that your eyes are not distracted and focused on the phone (G1). Throughout the advertisement the G1 rotates and spins around in different directions to show the viewer all the angels of the phone along with how slim it is. Instead of having someone’s voice narrating the features of the G1, fragment sentences in bold black letters were used. While viewing the advertisement the screen of the G1 would give you a visual of what it can do different menus and features. An example would be when using Google maps you can move the G1 around and view the here you plain to travel to.

Target Market- This Advertisement targets males and females ages 16 to 29. I believe this because the music that is played in the background is appealing to this age group not so much to people that are middle age and older. Also showing that the phone can instant message and has an icon to takes you right to Youtube illustrates two forms of entertainment that 16-29 year olds take part in frequently.

Design and Flow- The way that the black G1 stands out by having a white background is a great design because there is nothing else that can distract the viewers’ eyes. Having the G1's screen slide to show its easy to use keyboard along with moving it around to show its buttons and how slim it is, flowed well visually and along with the music being played.

Consumer Benefit- Having a peace of mind when you are traveling.

Product Benefit- One device that offers almost everything someone would want and need when they are away from home.

Competition- The iPhone is the main competitor of the G1 because of its ability to use Youtube, Google maps, and having an advanced touch screen. Other competitors include phones with entertaining features from AT&T, Verizon Wireless, Sprint, and others Companies.