CWID# 805575388
Advertisement: Wrigley's 5 Gum, Mouthwatering Berry
This advertisement is for a new flavor of gum by Wrigley's. Their slogan is "stimulating your senses." The basis of this ad is a woman walking onto a pipe in some type of factory manufacturer place. She is holding a remote and then presses a button and pink juices come flowing out of all of the barrels and come rushing towards her.
This ad is supposed to capture their slogan. Their gum is to stimulate the senses. If you have ever seen any of the other 5 gum ads, all of them have one thing in common. Each one has a main character that is bombarded with some type of stimulation to their senses. This one in particular, the sense that is shown is touch with the rush of the liquid all around her. The strategy to this ad is to create a sensation about how good their product is. All of their commercials convey a similar style and structure. Which is sort of a dark and grungy feeling. They want to make it known that their product is different.
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